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When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.
~Jeff Bezos


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Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.
~Jeff Bezos


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Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
~Jeff Bezos


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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
~Jeff Bezos


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It's not an experiment if you know it's going to work.
~Jeff Bezos


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It is very difficult to get people to focus on the most important things when you're in boom times.
~Jeff Bezos


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I'm skeptical that the novel will be 're-invented.'
~Jeff Bezos


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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
~Jeff Bezos


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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
~Jeff Bezos


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I believe you have to be willing to be misunderstood if you're going to innovate.
~Jeff Bezos


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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
~Jeff Bezos


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My own view is that every company requires a long-term view.
~Jeff Bezos


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Life's too short to hang out with people who aren't resourceful.
~Jeff Bezos


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For people who are readers, reading is important to them.
~Jeff Bezos


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What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
~Jeff Bezos


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If you only do things where you know the answer in advance, your company goes away.
~Jeff Bezos


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There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
~Jeff Bezos


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What's dangerous is not to evolve.
~Jeff Bezos


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My view is there's no bad time to innovate.
~Jeff Bezos


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I'm a genetic optimist.
~Jeff Bezos


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I think the definition of a book is changing.
~Jeff Bezos


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If you can't tolerate critics, don't do anything new or interesting.
~Jeff Bezos


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Part of company culture is path-dependent - it's the lessons you learn along the way.
~Jeff Bezos


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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
~Jeff Bezos


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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
~Jeff Bezos


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I very much believe the Internet is indeed all it is cracked up to be.
~Jeff Bezos


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Infrastructure web services had to happen.
~Jeff Bezos


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We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
~Jeff Bezos


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On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.
~Jeff Bezos


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Great industries are never made from single companies. There is room in space for a lot of winners.
~Jeff Bezos


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The human brain is an incredible pattern-matching machine.
~Jeff Bezos


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I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.
~Jeff Bezos


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People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.
~Jeff Bezos


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I don't want to use my creative energy on somebody else's user interface.
~Jeff Bezos


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There'll always be serendipity involved in discovery.
~Jeff Bezos


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The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.
~Jeff Bezos


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Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
~Jeff Bezos


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You know, we love stories and we love narrative; we love to get lost in an author's world.
~Jeff Bezos


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You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.
~Jeff Bezos


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Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
~Jeff Bezos


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I don't know about you, but most of my exchanges with cashiers are not that meaningful.
~Jeff Bezos


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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
~Jeff Bezos


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One of the things it was obvious you could do with an online store is have a much more complete selection.
~Jeff Bezos


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What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
~Jeff Bezos


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Cultures, for better or worse, are very stable.
~Jeff Bezos


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The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
~Jeff Bezos


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I'm a big fan of all-you-can-eat plans, because they're simpler for customers.
~Jeff Bezos


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You're not going to make Hemingway better by adding animations.
~Jeff Bezos


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I think that, ah, I'm a very goofy sort of person in many ways.
~Jeff Bezos


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The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
~Jeff Bezos


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I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
~Jeff Bezos


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I think there are going to be a bunch of tablet-like devices. It's really a different product category.
~Jeff Bezos


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Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
~Jeff Bezos


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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
~Jeff Bezos


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I've always been at the intersection of computers and whatever they can revolutionize.
~Jeff Bezos


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You don't want to negotiate the price of simple things you buy every day.
~Jeff Bezos


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We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.
~Jeff Bezos


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For many people, extended reading sessions on an LCD display cause eyestrain.
~Jeff Bezos


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I'm skeptical of any mission that has advertisers at its centerpiece.
~Jeff Bezos


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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
~Jeff Bezos


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I went to Princeton specifically to study physics.
~Jeff Bezos


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People will visit Mars, they will settle mars, and we should because it's cool.
~Jeff Bezos


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Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
~Jeff Bezos


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A company shouldn't get addicted to being shiny, because shiny doesn't last.
~Jeff Bezos


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If you don't understand the details of your business you are going to fail.
~Jeff Bezos


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You want your customers to value your service.
~Jeff Bezos


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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
~Jeff Bezos


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Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it.
~Jeff Bezos


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I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works.
~Jeff Bezos


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What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
~Jeff Bezos


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The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
~Jeff Bezos


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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
~Jeff Bezos


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The key thing about a book is that you lose yourself in the author's world.
~Jeff Bezos


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Strip malls are history.
~Jeff Bezos


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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
~Jeff Bezos


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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
~Jeff Bezos


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Ebooks had to happen.
~Jeff Bezos


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Jeff Bezos quotes

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