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First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.
~Craig Sherman


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I think many of the companies that have tried to create social worlds have failed because they approached it strictly from an opportunistic perspective.
~Craig Sherman


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Focusing on the long term and building a great product that is scalable ultimately leads to a great company.
~Craig Sherman


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Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass market wants things bite-sized.
~Craig Sherman


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Craig Sherman quotes

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