Bruce Henderson Quotes

Quotations and aphorisms by Bruce Henderson:

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
~Bruce Henderson


Link:
https://openquotes.github.io/authors/bruce-henderson-quotes/#73b4faf5

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.
~Bruce Henderson


Link:
https://openquotes.github.io/authors/bruce-henderson-quotes/#683cfe8b

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
~Bruce Henderson


Link:
https://openquotes.github.io/authors/bruce-henderson-quotes/#559b6fc4

Your most dangerous competitors are those that are most like you.
~Bruce Henderson


Link:
https://openquotes.github.io/authors/bruce-henderson-quotes/#faa39fa3

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