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I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.
~Alan Cooper


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The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.
~Alan Cooper


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A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.
~Alan Cooper


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We're building what I call 'software apartheid.' We're in the process of creating a divided society: those who can use technology on one side, and those who can't on the other. And it happens to divide neatly along economic lines.
~Alan Cooper


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Design is not so much a design issue as a power struggle.
~Alan Cooper


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If we want users to like our software, we should design it to behave like a likeable person.
~Alan Cooper


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I think the phrase 'computer-literate' is an evil phrase. You don't have to be 'automobile-literate' to get along in this world. You don't have to be 'telephone-literate.' Why should you have to be 'computer-literate'?
~Alan Cooper


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What Microsoft is really good at is endlessly iterating and revving - incrementally improving things that already exist - and those things that already exist are generally acquired from the outside.
~Alan Cooper


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E-mail is the most influential application ever to appear on a personal computer, and it remains sadly deficient.
~Alan Cooper


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There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.
~Alan Cooper


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Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.
~Alan Cooper


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Alan Cooper quotes

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