John O'Toole Quotes

Quotations and aphorisms by John O'Toole:

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
~John O'Toole


Link:
https://openquotes.github.io/authors/john-otoole-quotes/#a419f34d

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
~John O'Toole


Link:
https://openquotes.github.io/authors/john-otoole-quotes/#2e990052

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
~John O'Toole


Link:
https://openquotes.github.io/authors/john-otoole-quotes/#b1888910

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
~John O'Toole


Link:
https://openquotes.github.io/authors/john-otoole-quotes/#48619e7f

Political commercials encourage the deceptive, the destructive and the degrading.
~John O'Toole


Link:
https://openquotes.github.io/authors/john-otoole-quotes/#7bf6ae32

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