Quotations and aphorisms by Johann Rupert:
I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.
It is not just disposable income but whether people feel good about their immediate future that drives sales. It is this feel-good factor that drives the purchases more and more than mere economic wealth.