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Exchange ideas frequently.
~James Cash Penney


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The Golden Rule finds no limit of application in business.
~James Cash Penney


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The keystone of successful business is cooperation. Friction retards progress.
~James Cash Penney


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It is always the start that requires the greatest effort.
~James Cash Penney


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There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
~James Cash Penney


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Too many would-be executives are slaves of routine.
~James Cash Penney


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A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
~James Cash Penney


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Salesmanship, too, is an art; the perfection of its technique requires study and practice.
~James Cash Penney


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Theory is splendid but until put into practice, it is valueless.
~James Cash Penney


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Clock watchers never seem to be having a good time.
~James Cash Penney


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Men are not great or small because of their material possessions. They are great or small because of what they are.
~James Cash Penney


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The disciplined are free.
~James Cash Penney


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There's no better friend to any merchant than a fair competitor.
~James Cash Penney


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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
~James Cash Penney


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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
~James Cash Penney


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Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
~James Cash Penney


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Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
~James Cash Penney


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Do not primarily train men to work. Train them to serve willingly and intelligently.
~James Cash Penney


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We get real results only in proportion to the real values we give.
~James Cash Penney


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I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
~James Cash Penney


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No serious-minded man should have time for the mediocre in any phase of his living.
~James Cash Penney


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The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
~James Cash Penney


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I believe a man is better anchored who has a belief in the Supreme Being.
~James Cash Penney


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I was long brought up to think that it was nothing short of a crime to miss a sale.
~James Cash Penney


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Change is vital, improvement the logical form of change.
~James Cash Penney


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Salesmanship is limitless. Our very living is selling. We are all salespeople.
~James Cash Penney


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The well-satisfied customer will bring the repeat sale that counts.
~James Cash Penney


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The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
~James Cash Penney


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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
~James Cash Penney


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Luck is always the last refuge of laziness and incompetence.
~James Cash Penney


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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
~James Cash Penney


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We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
~James Cash Penney


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No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
~James Cash Penney


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The greatest teacher I know is the job itself.
~James Cash Penney


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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
~James Cash Penney


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My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
~James Cash Penney


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As a rule, we find what we look for; we achieve what we get ready for.
~James Cash Penney


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The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
~James Cash Penney


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Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
~James Cash Penney


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Success will always be measured by the extent to which we serve the buying public.
~James Cash Penney


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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
~James Cash Penney


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Growth is never by mere chance; it is the result of forces working together.
~James Cash Penney


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I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
~James Cash Penney


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Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
~James Cash Penney


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Every man must decide for himself whether he shall master his world or be mastered by it.
~James Cash Penney


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No business can succeed in any great degree without being properly organized.
~James Cash Penney


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Courteous treatment will make a customer a walking advertisement.
~James Cash Penney


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Success cannot come from standstill men. Methods change and men must change with them.
~James Cash Penney


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It is the service we are not obliged to give that people value most.
~James Cash Penney


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No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
~James Cash Penney


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I believe in trusting men, not only once but twice - in giving a failure another chance.
~James Cash Penney


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The best teamwork comes from men who are working independently toward one goal in unison.
~James Cash Penney


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James Cash Penney quotes

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